Gold rush saga
King, a maker of addictive games, files for an IPO
THE commuter you can see hunched over his smartphone, staring intently … at the screen and occasionally swiping it with his finger may be reading urgent e-mails or checking the latest news. Quite likely, however, he is playing “Candy Crush Saga”, a game that involves lining up three virtual sweets, time and time again, for level after level (there are hundreds). According to King Digital Entertainment, its creator, “Candy Crush Saga” is played more than 1 billion times every day, by 93m people.